The New Normal of Agriculture in Times of Health Crisis

Until now, it is impossible to decipher the multiple variants regarding how the world will change when this pandemic ends, especially with respect to agriculture, coupled with the financial crises and famines resulting from this pandemic crisis. The only thing that is certain is that the change will be radical and permanent, in all humanly feasible ways.

We face the greatest danger experienced by our generation so far. The decisions made by the governments, companies in the agricultural-food sector, and other independent circles will shape the new agriculture of the coming years. There is no doubt that there will be many transitions applied in the current political, health, social, cultural, and economic systems; specially with regard to the way in which food is produced and its entire chain.

As Miguel Ángel Tello (2020) points out: “The post-COVID-19 era will have an economy shaped by new habits and regulations based on reduced close contact interaction and stricter travel and sanitation restrictions” (PostCOVID19-Reinverntarnos o morir en el intento, April 22, 2020. Retrieved from:

This current disruption will modify the production:

transformation, commercialization, distribution, and consumption of food. But it will also happen in other simpler aspects, such as sports activities, socialization, and the use of free time.

History confirms it over and over again: after great crises, great opportunities. And agriculture is not an exemption, quite the opposite. The agricultural sector will be one of the most affected sectors, but also one of those that will overcome this situation.

It is well known that everything starts with good practices in the field, through food safety and sanitation. Also, that the need to consume food is a priority for all individuals on the planet, particularly during these times when it is vital to find traceable and accurate quality food, in any establishment belonging to the supermarkets and grocery stores industry, which will consequently be equally privileged.

Undoubtedly, the most drastic changes in the immediate future will be reflected in health care, in the use of new and better technologies, in the optimal management of personal finances, and in food; it is expected that concepts and practices will emerge with regard to procuring fresh food, for healthy consumption and support for local products and producers.

In Ferti Organic, we are convinced that well managed organic agriculture, with good amendments, in addition to the proper use of humic and fulvic acids, amino acids and algae, added to responsible management, will provide crops with the quality sought by these new and different consumers, transformed by the pandemic and interested in obtaining a comprehensive diet to maintain their health the best way possible.

We focus on the care of soils and their fertility, as well as on the prevention and zero use of soil polluting products. The good management of these and many other actions related to agricultural products, distinguish us as a leading company and at the head of the inputs for the development of a productive and sustainable agriculture.